Gazzaley has been working with members of the LucasArts team to develop video games that can measure and track their effects on the brain. Adam Gazzaley is harnessing the concept of "neuroplasticity" (the brain's ability change in response to behavior, environment, and a number of other stimuli) in concert with video games to promote positive brain performance.ĭuring a presentation at Singularity University’s Exponential Medicine convention, Gazzaley, a gamer and neuroscientist from the University of California San Francisco, outlined his ideas for utilizing specially-designed games in neurological medicine. Games may have their roots in entertainment, but the technology powering the $90 billion industry has the capacity to make in impact outside of fun and artistic value.
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